1000 Mile Travel Group
Brand- and collateral development/ management, and website build/ management for Melbourne- based travel group 1000 Mile Travel
1000 Mile Travel is a start-up corporate travel agency. Founded in 2015, their aim is to provide a high quality, personalised concierge service for business travellers.
The challenge was to develop a new brand and online presence to position 1000 Mile Travel as a high-end, highly personalised travel management solution. The brand proposition, personality and purpose were defined in a workshop with client. Naming architecture was explored and through research the quote ‘the journey of 1000 miles starts with a single step’ was uncovered. It was felt that this summed up the business ethos and formed the basis to develop the visual and verbal assets of the brand. Final deliverables included a brand kit, stationery suite and digital assets, including a responsive website.
Design by Stina Johansson
Copyright Utility Creative