Re-branding, website build and collateral development for nation-wide agency Convenience Advertising
Convenience Advertising is an Australian owned company and has been committed to delivering effective narrowcast communications for over 30 years. Their narrowcast media, involving the strategic placement of advertising messages in public bathrooms, allows advertisers to easily segment their market by venue-type, location, and gender, thus reducing their overall cost per thousand and allowing for a more direct and private communication. Convenience Advertising's ad space has been utilised by world-renowned commercial brands and local, state and federal Governments as a critical vehicle for awareness of health issues and to influence positive behavioural change.
The re-brand development involved giving the brand a fresh new look with new colour and typography as well as developing sets of brand collateral and marketing materials. A comprehensive, responsive new website was built as well.