Campaign design to promote the drug screening app Night Coach
The campaign design was developed to discretely promote a drug screening app without judgement and obvious connection to drug use. The chosen designs were chosen by a test group of self-identified, recreational drug users. In the initial 6 week period of the campaign there was a tenfold increase in uptake of the app with 13 times the amount of page views.
Design by Stina Johansson
Copyright Utility Creative